This seems to be a good investment battle cry. Contrary to what some people might think, gold and silver are still popular investment products especially with their reliable performance in the market. Gold and silver are often available in ingot form or  as coins or bullion. For many years now, many people often preserve their wealth, whether consciously or not, in gold or silver. It is not unheard of for wealthy people to buy expensive jewelries and it serves as one way of investing in gold to preserve one’s wealth. It makes sense simply because the value of gold continuously grows with time. So if you want an investment  product that would never have zero value, go for gold.